Our-Bipolar Future: Opposing trends and impact on management, marketing and motivation
Our Bi-Polar Future: How opposing forces will shape tomorrow’s world: wealthy – poor, older – young, industrialised – emerging, non-religious – very religious, tribal culture – universal culture, democracy – dictatorship, east and west, north and south, shareholder - consumer. Impact on marketing, management and motivation. How some of these different polarisations could combine, leading to new market opportunities but also to potential conflict within countries and between them.
For De Baak – London conference
Labels: business management, consumer behaviour, marketing, motivation, politics, shareholders, tribalism
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