What is a futurist - by Patrick Dixon, conference speaker

Video: All of us are genetically programmed to think about tomorrow, plan, develop strategies for survival of ourselves and our families. Futurist role to advise on corporate strategy, risk management and identifying new market opportunity. Risk of institutional blindness, need for external view on trends and future issues. Identifying trends, analyst research, scenario building, competitor analysis, listening to consumers, working with those at cutting edge of innovation.